There are times throughout the year where it is an especially powerful time to daven, or there is a time in someone’s life where they need a special prayer said.
We were asked to inform our readers to please thank Hashem for the much-needed rain in Israel and ask for more by davening with special kavanah during Shemone Esrei in "Shema Koleinu" or Elokai Natzor." Please see this link from Aurtz Sheva for further details as to what is happening in Eretz Yisroel: