Catering to the growing kosher northern Toronto community, Magen Meats opens its doors. TORONTO, ONTARIO - December 2, 2014 - Seeking the convenience of affordable "one stop shopping," busy professionals and young families in Toronto's kosher-observant community often turn to supermarkets to purchase their meat and poultry. But others seek out affordable alternatives, local kosher butcher shops that provide quality products to customers with discerning palates and a passion for fresh and flavourful yet affordable fare. Home to one of the world's fastest growing Jewish communities outside of Israel, York Region boasts both grocery stores and butcher shops that aim to fulfill meat lovers' needs. Located at 1118 Centre Street between Dufferin and Bathurst, Magen Meats is the newest butcher shop to join the ranks and cater to growing young kosher communities in Thornhill, Thornhill Woods and Richmond Hill. Managing Director of the Kashruth Council of Canada, Richard Rabkin explains that, "due to high housing costs, Toronto's Jewish community is growing northwards. Sustainable Jewish communities need infrastructure, and that includes kosher grocers and butchers. We're happy that Magen Meats will help meet the needs of this expanding young community." Royi Flescher - Manager of Magen Meats - says, "We want to give the kosher community up north a new upscale butcher experience offering affordable gourmet fare." Locals will have access to an impressive range of products, from fresh or frozen breaded schnitzel, semi-boneless chicken and stuffed chicken legs to seasoned beef ribs, shish kebob and homemade sausages. Customers can choose their preferred cut, specify their desired quantity to the tee, have orders vacuum sealed in advance, and take advantage of Magen Meat's seasoned and marinated poultry and meat selections. A rabbi with years of experience in the Kashruth industry, Flescher shared another incentive behind the idea of the shop: "We want to make kosher meat more convenient and provide our customers with an extensive high quality selection at great value. In doing so, we have the opportunity to make it more accessible and appealing -- and less cost-prohibitive -- to the segment of Jews who don't strictly keep Kosher or who frequent 'kosher style' establishments." Head of the Jewish Russian Community Centre, Rabbi Yoseph Zaltzman expressed his support of the new shop, explaining that "north of Steeles, there's a community of over 80K Jews. I'm pleased to hear that Magen Meats will be making affordable, fresh and prepared kosher meats even more accessible not only to those in the area who already keep kosher, but also to those who haven't yet fully committed to doing so due to concerns about cost, quality or selection." Along with its gourmet fresh fare, Magen Meats aims to deliver an "old style" butcher experience, where customers can expect a warm greeting and service from a knowledgeable staff. More than merely processing basic orders, their butchers offer customers advice on how to expertly prepare and cook the meats they purchase. A mother of a young Thornhill Woods family, Danielle Steinman didn't grow up eating kosher. Now that she keeps a kosher kitchen, she comments that "living in the '905' area, I really appreciate having access to an affordable high quality meat shop so close to home. My husband was so excited to pop into Magen Meats when we heard it was opening and see far more than just the standard chicken breasts and thighs, steak and ground beef you typically find at kosher grocers." The COR's Rabkin says that "it's a victory for everyone whenever a kosher establishment can provide products that are attractive to people who don't exclusively eat kosher food and are on the fence as to whether or not to choose kosher." For more information, visit www.magenmeats.ca or contact the following: Jim Bensimon, Owner of iRise Media - 416-840-7749 Ext. 233 - jb@irisemedia.com Rabbi Royi Flescher, Manager of Magen Meats - 905-731-6328
Magen Meats is such a wonderful blast from the past for me! It is lovely to once again have our very own Community Butcher shop, where fresh meat, chicken, etc. are available instead of pre-packaged servings. Magen Meats is a Treasure for everyone in Thornhill and actually, for all of the GTA!
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